By: Ola Feso
The International breweries Plc has Engaged its retailers Across Ogun state on measures to be put in place in their various outlets to attract more customers and improved sales.
The Program tagged Grit (Growing Retailers Innovatively Together) is aimed towards empowering retailers selling their products, such as trophy larger beer, trophy stout,beta malt among others with necessary information and strategies to improve their sales and maximise profits.
Different facilitators at the events harped on need for daily stock keeping, provision of conducive environment for Customers, ensuring that their drinks are always chilled, selling other edible such as pepper soups,grilled fish, food, provision of music and possibly sporting facilities as that will enhance more patronages.
The GRIT event held in Abeokuta , the Ogun state capital had retailers from ijebu ode, Sagamu, mowe, ibafo, Abeokuta etc in attendance and adorned in International breweries customised T-shirts.
Certificates were presented to the over 100 participants while the retailers commended international breweries Plc for coming up with the laudable initiative.
It would be recalled that similar programme has been held in Osun, Rivers & Anambra states while the next phase is in Lagos.
